145.029 Billion Yuan! FAW Jiefang’s Brand Value Leads the Commercial Vehicle Industry for 14 Consecutive Years

Changchun, China – March 23, 2026 – FAW Jiefang, the flagship enterprise of China’s commercial vehicle industry and a core subsidiary of FAW Group, officially announced its latest brand value of 145.029 billion yuan (approximately 20.2 billion US dollars) at the 2026 China Brand Value Evaluation Conference. This remarkable achievement not only represents a year-on-year increase of 12.3% compared to the previous year but also solidifies the company’s position as the leader in the commercial vehicle industry for 14 consecutive years, setting a new benchmark for brand building and sustainable development in the global commercial vehicle sector.

The annual China Brand Value Evaluation Conference, hosted by authoritative institutions including the China Brand Building Promotion Association and the National Institute of Standardization, is widely recognized as one of the most influential and credible brand evaluation events in China. The evaluation system adheres to international standards and combines quantitative and qualitative analysis, covering multiple dimensions such as brand influence, market competitiveness, technological innovation capability, industrial chain coordination, and social responsibility. FAW Jiefang’s consistent leadership in this evaluation over 14 years fully demonstrates the market’s recognition of its brand strength, technological advantages, and industry influence.

The Core Drivers of Brand Value Growth: Technology, Quality and User-Centricity

Behind the steady growth of FAW Jiefang’s brand value lies a long-term commitment to technological innovation, uncompromising quality control, and a user-centric development philosophy. Over the past 14 years, the company has continuously increased investment in research and development, allocating more than 5% of its annual revenue to technological innovation, which has laid a solid foundation for its brand upgrading and market leading position.

In terms of technological innovation, FAW Jiefang has established a world-class R&D system, with three major R&D centers and more than 3,000 professional R&D personnel, focusing on core technologies such as new energy, intelligence, and lightweight. The launch of the "Lantu 3.0" new energy platform and the "Xingyao" skateboard chassis at the 2026 Global Partners Conference is a powerful testament to its technological strength. These innovative achievements not only enhance the company’s product competitiveness but also drive the transformation and upgrading of the entire commercial vehicle industry, further elevating the brand’s influence and credibility in the global market.

Quality is the cornerstone of FAW Jiefang’s brand. The company has built a full-cycle quality management system covering product design, parts procurement, production manufacturing, and after-sales service, implementing strict quality control standards at every link. From the selection of core components to the precision assembly of vehicles, from strict offline testing to comprehensive after-sales tracking, FAW Jiefang adheres to the principle of "quality first, user foremost," ensuring that every vehicle delivered to users meets the highest quality standards. This unwavering commitment to quality has won widespread trust from global users and partners, becoming a key driver of its brand value growth.

Focusing on user needs is another important factor in FAW Jiefang’s brand success. The company has always taken user pain points as the starting point of product research and development and service improvement, launching a series of products and services tailored to different market segments. Whether it is the "Jing E Zu" vehicle-as-a-service (VaaS) solution launched to reduce the operational costs of fleet operators, or the intelligent fleet management system designed to improve transportation efficiency, FAW Jiefang has been committed to creating greater value for users. This user-centric approach has not only enhanced user loyalty but also promoted the word-of-mouth communication of the brand, further expanding its brand influence.

14 Consecutive Years of Leadership: A Testament to Sustainable Development Capability

Maintaining the leading position in brand value for 14 consecutive years is not an easy achievement, especially in the context of the rapid transformation of the commercial vehicle industry, with the dual challenges of energy conservation and emission reduction, and intelligent upgrading. FAW Jiefang’s long-term leadership is a comprehensive reflection of its sustainable development capability, which is mainly reflected in three aspects: industrial chain integration, international layout, and social responsibility.

In terms of industrial chain integration, FAW Jiefang has built a stable and collaborative industrial chain ecosystem, cooperating closely with more than 1,000 suppliers and distributors worldwide. By sharing resources, technological achievements, and market information with partners, the company has formed a win-win development pattern, which not only ensures the stability and reliability of its product supply but also enhances the overall competitiveness of the industrial chain. The 100-billion-yuan financial pool launched at the 2026 Global Partners Conference further strengthens the company’s support for partners, laying a solid foundation for the sustainable growth of the brand.

In the international market, FAW Jiefang has accelerated its globalization layout, establishing sales and service networks in more than 60 countries and regions, with overseas sales growing at an average annual rate of over 30% in recent years. In 2025, its overseas sales (excluding Russia) increased by more than 80% year-on-year, and it has set an ambitious target of 80,000 overseas sales units in 2026. The continuous expansion of the international market has not only brought new growth points to the company but also enhanced its brand influence on the global stage, making "FAW Jiefang" a well-known brand in the global commercial vehicle market.

Fulfilling social responsibility is also an important part of FAW Jiefang’s brand building. The company has always adhered to the concept of green development, actively promoting the research and application of new energy technologies, and contributing to the realization of the "double carbon" goal. At the same time, it has carried out a series of public welfare activities, including helping truck drivers, supporting rural revitalization, and participating in disaster relief, which has won wide praise from society and further enhanced the brand’s reputation and influence.

Outlook: Forging a Global Leading Commercial Vehicle Brand

With a brand value of 145.029 billion yuan and 14 consecutive years of leadership in the industry, FAW Jiefang has stood at a new historical starting point. Looking forward to the future, the company will continue to adhere to the strategic positioning of "Technology Jiefang, Green Jiefang, International Jiefang," focusing on technological innovation, quality improvement, and user value creation, and strive to build itself into a global leading commercial vehicle brand.

Mr. Li Sheng, Party Secretary and Chairman of FAW Jiefang, stated: "The 14 consecutive years of leading brand value is not only an honor but also a responsibility. FAW Jiefang will take this as an opportunity to further enhance its brand strength, accelerate the pace of technological innovation and globalization, and create more value for users, partners, and society. We are confident that with the joint efforts of all global partners, FAW Jiefang will continue to lead the development of the commercial vehicle industry and write a new chapter in the history of global commercial vehicle brand building."

Industry experts pointed out that FAW Jiefang’s continuous leadership in brand value reflects the strong vitality and core competitiveness of Chinese commercial vehicle brands. In the context of global economic integration and industrial transformation, FAW Jiefang’s brand building experience provides valuable reference for other enterprises in the industry, helping to promote the high-quality development of China’s commercial vehicle industry and enhance the influence of Chinese brands in the global market.